What Do Colors Mean In Logo Design?

A cool infographic that lays out the emotions we feel when presented with certain colors and the qualities this brings to logo designs.Red, the universal sign of excitement, passion and anger. Orange, an invigorating, playful color. Yellow, accessible, sunshiney friendliness.Purple speaks to us of royalty and luxury. Black is a colour with a split personality. White is generally associated with purity, cleanliness, simplicity and naiveté. Brown has masculine connotations and is often used for products associated with rural life and the outdoors.